Digital & Comms for Latinx Environmental Group
ALRAS Digital and López Wagner Strategies served as the day-to-day communications and digital strategist for GreenLatinos, a national nonprofit that convenes Latino leaders to address environmental issues that affect the U.S. Latino community. During a six-month period of staff and board transitions, our team elevated equitable and digital communications, augmented rapid-response crisis communications and investment in additional partnership building, and launched a new website for GreenLatinos
Our teams served as the primary contacts and consultants for communications and digital strategy, helping convene and manage additional consultants and staff around communications and digital priorities. These included press releases, media advisories, interview and speaker requests, coaching and training, membership communications, social media schedule, and online advertising.
ALRAS Digital conducted a comprehensive six-month review of GreenLatinos’ Twitter, Facebook, Instagram, and Email campaigns to identify post frequency, content patterns, and engagement insights. These takeaways were leveraged for the development and application of a social media strategy that led
to triple-digit month-over-month increases in impressions, engagement, and follower growth, as well as double-digit growth in email subscribers.
ALRAS Digital and López Wagner Strategies launched a complete digital and communication asset audit and optimization process. This process led to the creation of a new and original GreenLatinos website, consolidation of email and advocacy tools, and revamping of fundraising platform, all of which were put to more segmented and targeted engagement with members and supporters.